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From : Ad Age Video
NEW YORK (AdAge.com) -- The stars of "Entourage" and Virgin chief Richard Branson dueled each other with champagne spray on Friday as they celebrated the co-marketing of a new flight route and a new season of shows. The hit HBO series and airline company co-hosted a splashy PR event in a private hanger at JFK airport. A Virgin plane was repainted as "Entourage Airline" for the evening's flight from JFK to Las Vegas. The event also marked the first time that the season opener of a major TV series was premiered in-flight. ]]> Fri, 05 Sep 2008 20:40:24 -0400 Champagne Duel as PR Stunt for 'Entourage' Stars, Richard Branson 6912-11262471 http://www.mefeedia.com/entry/garment-history-as-fashion-marketing-tool/11262471/
From : Ad Age Video
NEW YORK (AdAge.com) -- A three-year-old apparel shop in New York's SoHo district is using history stories as a primary fashion marketing tool. Called Operations, the shop is cited by Brand Experience Lab chairman David Polinchock as one of the better examples of a retailer that has successfully infused both its in-store environment as well as its product lines with a rare and engaging sense of authenticity. The staff at Operations is regularly trained in the historical story lines related to every product. ]]> Thu, 04 Sep 2008 21:42:40 -0400 Garment History as Fashion-Marketing Tool 6912-11262472 http://www.mefeedia.com/entry/outdoor-video-ad-networks-seeks-metrics-credibility/11262472/
From : Ad Age Video
NEW YORK (AdAge.com) -- For all its success is spreading networks of screens throughout the public venues of American cities, the outdoor video advertising business is still struggling with the audience measurement issue. Less 20 months ago, the major video network companies formed the Out-of-Home Video Advertising Bureau (OVAB). It's first priority was to develop a credible metrics system. That crash program hopes to release new guidelines later this year. ]]> Wed, 03 Sep 2008 21:25:33 -0400 Outdoor Video-Ad Networks Seeks Metrics Credibility 6912-11203327 http://www.mefeedia.com/entry/outdoor-advertising-readies-dramatic-audience-metrics-change/11203327/
From : Ad Age Video
NEW YORK (AdAge.com) -- In an event likely to dramatically alter its business, the outdoor advertising industry begins the preliminary rollout of new audience measurement protocols this month. In development for four years, the new "Eyes On" system uses complex computer modeling and eye-tracking technology to determine how many people actually look at billboards throughout 200 U.S. markets. ]]> Tue, 02 Sep 2008 20:45:23 -0400 Outdoor Advertising Readies Dramatic Audience-Metrics Change 6912-11185605 http://www.mefeedia.com/entry/usopen-org-serves-tennis-fans-a-virtual-courtside-seat/11185605/
From : Ad Age Video
NEW YORK (AdAge.com) -- The United States Tennis Association is drawing millions of fans to the U.S. Open this year who won?t step foot in Arthur Ashe Stadium. Instead, they will log on to usopen.com, a Web site developed by IBM, post comments to the site?s ?Fanbook,? and download a widget that sends real-time scores to their desktops. The Web site?s interactive tools have given the USTA brand a global reach. ]]> Mon, 01 Sep 2008 19:15:08 -0400 Usopen.org Serves Tennis Fans a Virtual Courtside Seat 6912-11146311 http://www.mefeedia.com/entry/blockbuster-tie-ins-power-bk-s-summer-sales/11146311/
From : Ad Age Video
NEW YORK (AdAge.com) -- "The Dark Knight" may have been the king of summer blockbusters, but Burger King ruled the summer kids' meal tie-ins. The chain promoted "Iron Man," "Incredible Hulk" and "Indiana Jones and the Kingdom of the Crystal Skull," and credited the partnerships for its impressive same-store sales this summer. McDonald’s, meanwhile, focused on a “Kung Fu Panda” promotion, building on the success of its “Shrek the Third” promotion last summer. ]]> Thu, 28 Aug 2008 20:40:30 -0400 Blockbuster Tie-Ins Power BK’s Summer Sales 6912-11146312 http://www.mefeedia.com/entry/mcdonald-s-targets-seattle-s-coffee-addicts-with-unsnobbycoffee-com/11146312/
From : Ad Age Video
NEW YORK (AdAge.com) – While Starbucks has cut jobs and stores this year, McDonald’s has been launching regional marketing to roll out its new specialty coffee drinks. In Seattle, the chain zeros in on coffee aficionados with its Web site, unsnobby.com. There, users can stage an intervention for friends who are “addicted to snobby iced espresso.” As Ad Age Food reporter Emily Bryson York explains, it might take more than savings for McDonald’s to convert Seattle’s java elite. ]]> Wed, 27 Aug 2008 22:26:31 -0400 McDonald’s Targets Seattle’s Coffee Addicts With Unsnobbycoffee.com 6912-11121720 http://www.mefeedia.com/entry/niche-retailers-work-their-brands-in-store/11121720/
From : Ad Age Video
NEW YORK (AdAge.com) -- Big retailers can learn a lot from niche operations when it comes to in-store branding. In this special report, Ad Age retail reporter Natalie Zmuda takes a tour of niche retailers in New York's Soho shopping district with David Pollinchock of the Brand Experience Lab. From the expert staff at the Burton Board Store to the curated jeans at Diesel Denim Gallery, the pair discovers how retailers can make their stores their best advertisement. ]]> Tue, 26 Aug 2008 21:20:42 -0400 Niche Retailers Work Their Brands In-store 6912-11121721 http://www.mefeedia.com/entry/tnts-new-raising-the-bar-series-really-doesnt/11121721/
From : Ad Age Video
NEW YORK (AdAge.com) -- In a move that pits the cable network against the broadcast giants, TNT is launching a new original prime-time show next week. "Raising the Bar" is a Steve Bochco crime and justice drama set in the New York public defender's office. Media buyers are worried about the show's chances against the broadcast competition. And Ad Age television editor Brian Steinberg notes that the pilot itself has a number of worrisome flaws. ]]> Mon, 25 Aug 2008 19:47:00 -0400 TNT's New 'Raising the Bar' Series Really Doesn't 6912-11088737 http://www.mefeedia.com/entry/grim-economy-bites-deeper-into-ad-business/11088737/
From : Ad Age Video
NEW YORK (AdAge.com) -- The drum beat headlines of late has been like a dirge for the marketing industry. Budget cuts, advertising campaign cancellations, broad pullbacks, revenue declines, and even some big marketer bankruptcies. But is it all really that bad for marketers, media and agencies? Ad Age editor Jonah Bloom offers his overview of a situation that's got a lot of people worried. ]]> Fri, 22 Aug 2008 19:32:02 -0400 Grim Economy Bites Deeper Into Ad Business 6912-11071905 http://www.mefeedia.com/entry/-12-000-diamond-studded-cameras-anchor-canon-promotion/11071905/
From : Ad Age Video
NEW YORK (AdAge.com) -- Diamond-studded versions of its PowerShot camera worth $12,000 apiece are the pivot of Canon USA's new promotion with sexy tennis star Maria Sharapova. Ms. Sharapova's dog, Dolce, also stars in a new TV spot that will air throughout the U.S. Open Tennis tournament that kicks off Monday. The injured tennis star won't be on the court for the tournament but she nevertheless pulled large crowds to the domed photography center Canon set up at New York's South Street Seaport this week. ]]> Thu, 21 Aug 2008 20:04:24 -0400 $12,000 Diamond-Studded Cameras Anchor Canon Promotion 6912-11053127 http://www.mefeedia.com/entry/sanjaya-malakar-stars-in-nationwide-insurance-spot/11053127/
From : Ad Age Video
NEW YORK (AdAge.com) -- "American Idol" star Sanjaya Malakar stars in Nationwide Insurance's new television spot. The 19-year-old Malakar, who was the most controversial contestant to ever appear on "Idol," follows celebrities such as MC Hammer, Fabio and Keven Federline into the Nationwide "Life Comes at You Fast" campaign. He stopped by Advertising Age's New York newsroom yesterday to drop off a copy of the new ad, which breaks today, and talk about the experience of filming it in India. ]]> Wed, 20 Aug 2008 19:47:21 -0400 Sanjaya Malakar Stars in Nationwide Insurance Spot 6912-11053128 http://www.mefeedia.com/entry/kraft-foods-cmo-recession-marketing-tips/11053128/
From : Ad Age Video
NEW YORK (AdAge.com) -- Walking in the shoes of your consumers is the key to keeping products moving during a recession, says Kraft Foods CMO Mary Beth West. Speaking at Ad Age's annual Women to Watch luncheon, the marketing chief at America's largest food company emphasized the importance of understanding an economic downturn from the point of view of the cash-strapped shoppers. And she explained how Kraft is using that data to adjust its marketing strategies. ]]> Tue, 19 Aug 2008 17:44:36 -0400 Kraft Foods CMO: Recession Marketing Tips 6912-11037242 http://www.mefeedia.com/entry/the-ad-industrys-single-biggest-issue-talent/11037242/
From : Ad Age Video
NEW YORK (AdAge.com) -- Recruiting and retaining talent remains the single biggest problem of the U.S. advertising industry, according to American Association of Advertising Agencies President-CEO Nancy Hill. Speaking at the Ad Age Women to Watch luncheon, she lamented the fact that the industry is held in such low esteem by the general public. Two other Women to Watch -- Arnold Worldwide president Pam Hamlin and Cookie magazine publisher Carolyn Kremins also comment. ]]> Mon, 18 Aug 2008 19:01:59 -0400 The Ad Industry's Single Biggest Issue: Talent 6912-11011443 http://www.mefeedia.com/entry/imagining-a-new-world-of-interactive-movie-theaters/11011443/
From : Ad Age Video
NEW YORK (AdAge.com) -- Finding ways to turn movie theaters into interactive social media venues is a major project at New York's Brand Experience Lab. In this interview, lab chairman David Polinchock details experiments which turned crowds of 300 solitary movie goers into coherent teams using body movements in unison to control digital elements on the big screen. This new field of "audience games" hopes to provide marketers with an entirely new way of engaging consumers in brand-oriented digital play prior to the start of the main feature. ]]> Fri, 15 Aug 2008 19:58:37 -0400 Imagining a New World of Interactive Movie Theaters 6912-10997474 http://www.mefeedia.com/entry/vampire-bloggers-crack-ancient-language-code-for-hbo-series/10997474/
From : Ad Age Video
NEW YORK (AdAge.com) -- While they're only one part of the larger campaign launching HBO's "True Blood," viral promotions by New York's Campfire agency for the vampire series are a real stand out. Among other things, a message written in ancient language symbols was mailed to prominent bloggers and science fiction geeks known to be interested in vampires. When a few with language degrees cracked the code, they found an address for a vampire website. It was all blood and deliciously engaging fiction from there on. ]]> Thu, 14 Aug 2008 20:34:24 -0400 Vampire Bloggers Crack Ancient Language Code for HBO Series 6912-10997475 http://www.mefeedia.com/entry/magic-johnson-on-marketing-and-sports-scandals/10997475/
From : Ad Age Video
NEW YORK (AdAge.com) -- Former basketball superstar Magic Johnson is a big player in the marketing world. His company holdings include AMC movie theaters, more than 100 Starbucks, 31 Burger Kings, a string of health clubs, a percentage of the Los Angeles Lakers and widesprad real estate interests. At the recent Madison & Vine conference, he spoke of his evolution as a brand, as well as the scandals that have recently wracked the sports world. ]]> Wed, 13 Aug 2008 21:29:39 -0400 Magic Johnson on Marketing and Sports Scandals 6912-10983466 http://www.mefeedia.com/entry/aerial-advertising-physical-challenges-and-controversies/10983466/
From : Ad Age Video
NEW YORK (AdAge.com) -- Advertising isn't usually associated with feats of physical daring do, but aerial advertising can be the exception. The pilots who fly banners attached to single engine planes face a number of daily challenges. The banner pickup procedure, for instance, requires a dive bomb run at the ground to "hook" the flexible billboards before streaking skyward again to pull them aloft. And pilots tow some pretty weird commercial messages above the beaches -- like a 120-foot-long, 3-dimensional Sheik brand condom. ]]> Tue, 12 Aug 2008 19:28:27 -0400 Aerial Advertising: Physical Challenges and Controversies 6912-10966791 http://www.mefeedia.com/entry/aerial-advertising-flies-above-the-recession/10966791/
From : Ad Age Video
NEW YORK (AdAge.com) -- The summer business of flying aerial advertising banners over the beaches is booming. In this first of a two-part report, we see how the revenues of Van Wagner Outdoor's aerial divison continue to grow despite the economic slowdown throughout the rest of the ad industry. At the same time, what was once a seashore business has been moving heavily inland over the last few years to focus on the sprawling tailgate parties at football games and NASCAR events. ]]> Mon, 11 Aug 2008 21:46:30 -0400 Aerial Advertising Flies Above The Recession 6912-10938385 http://www.mefeedia.com/entry/urbandaddy-finding-publishing-success-in-web-1-0-simplicity/10938385/
From : Ad Age Video
NEW YORK (AdAge.com) -- UrbanDaddy is an e-mail newsletter that's surprising for a number of reasons, not the least of which is that it's only available by invitation. And yet, it has signed up 300,000 young lawyers, bankers and brokers and now puts out editions in five cities. It's successful strategy is also noteworthy because of its Web 1.0 simplicity and a dogged determination to build a brand that speaks with a singular voice of journalistic authority. No blogs or UGC here. It's also signed on a blue-chip list of advertisers including Sony, Samsung, American Express, Belvedere Vodka, Ralph Lauren and Hugo Boss. ]]> Fri, 08 Aug 2008 22:24:20 -0400 UrbanDaddy: Finding Publishing Success in Web 1.0 Simplicity 6912-10921618 http://www.mefeedia.com/entry/sex-skin-and-skivvies-the-view-from-national-underwear-day/10921618/
From : Ad Age Video
NEW YORK (AdAge.com) -- Gallivanting through the streets as well as down the runways in Manhattan's Espace hall, the annual National Underwear day was a celebration of sex, skin and skivvies this week. Organized six years ago by Freshpair.com, an online underwear retailer, the promotion has evolved from a simple pr stunt into a mainstream fashion event. Where else would we have learned that sales of men's bikini briefs increased by 12% last year? ]]> Thu, 07 Aug 2008 19:24:15 -0400 Sex, Skin and Skivvies: The View From National Underwear Day 6912-10921619 http://www.mefeedia.com/entry/marketing-to-a-demographic-that-hates-you/10921619/
From : Ad Age Video
NEW YORK (AdAge.com) -- Marketing products to a demographic that hates you is not a particularly effective business strategy. But that's what many U.S. marketers face in and around the Arab world. And the situaiton is only likely to get worse unless something dramatic happens to change it. In this second part of our report on the issue, Keith Reinhard, president of Business for Diplomatic Action, details the scope of the problem and what U.S. companies can do to help. ]]> Wed, 06 Aug 2008 21:46:18 -0400 Marketing to a Demographic That Hates You 6912-10904373 http://www.mefeedia.com/entry/keith-reinhard-remaking-brand-americas-image-abroad/10904373/
From : Ad Age Video
NEW YORK (AdAge.com) -- Stoked by international discontent with the war in Iraq, Brand America's international image is at its lowest ebb in recent memory, according to Keith Reinhard. Chairman emeritus of DDB Worldwide and one of the century's most influential ad men, Reinhard is also the president of Business for Diplomatic Action, an organization working to change global perceptions about the U.S. This frank discussion comes as BDA finishes up a month of meetings with business leaders and PR authorities in Washington, New York and Los Angeles. ]]> Tue, 05 Aug 2008 21:55:24 -0400 Keith Reinhard: Remaking Brand America's Image Abroad 6912-10877105 http://www.mefeedia.com/entry/captivate-elevator-news-network-adds-blogs-expands-digital-ad-strategy/10877105/
From : Ad Age Video
NEW YORK (AdAge.com) -- Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers. ]]> Mon, 04 Aug 2008 21:56:58 -0400 Captivate Elevator News Network Adds Blogs; Expands Digital Ad Strategy 6912-10856657 http://www.mefeedia.com/entry/on-the-set-of-the-new-food-detectives-with-ted-allen/10856657/
From : Ad Age Video
NEW YORK (AdAge.com) -- Ted Allen, whose roles on Queer Eye for the Straight Guy and Top Chief have made him a world famous foodie, launched his latest show on the Food Network last week: Food Detectives. Ad Age media reporter Andrew Hampp went on the Screen Gems Studios set to interview Allen as he taped the show's next episode. The Food Network and Popular Science magazine have teamed for the first time to do the science-based program. ]]> Fri, 01 Aug 2008 20:17:59 -0400 On the Set of the New "Food Detectives" With Ted Allen 18848-10876967 http://www.mefeedia.com/entry/author-robyn-spizman-joins-the-show-to-discuss-how-to-find-your-wow-factor-and-make-your-brand-stand/10876967/
From : The Advertising Show
This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You. Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popular radio personality, she is also heard monthly on the Cindy show focusing on gift-giving advice for all occasions based on her book by the same name. A regular guest appearing often on NBC's Today Show, Robyn's timely gift-giving tips and consumer suggestions have also been heard around the country. Her books and ideas have been featured on CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good Day New York, New York One, Larry King Online A prolific writer, Robyn has authored dozens of books including The GIFTionary, Make It Memorable: An A-Z Guide to Making Any Event, Gift or Occasion...Dazzling!, The Thank You Book, When Words Matter Most, and co-author with Tory Johnson of Take This Book To Work and the Women For Hire Series as well as the Author 101 book series with Rick Frishman on book writing and getting published. She also recently co-authored her first work of fiction with Mark Johnston titled Secret Agent. Nominated for a Book For A Better Life Award, The USA Today Family Channel Award as well as Georgia's Author Of The Year, Robyn is a woman of many accomplishments. Business To Business Magazine named Robyn one of Atlanta's leading women and a Diva of Atlanta's business world. A popular keynote speaker, she has entertained audiences across the country with passionate and lively presentations on a variety of topics including gift giving, consumer topics, women's issues, shopping, inspirational themes, promoting yourself, book writing and other timely ideas. Dedicated to community service, Robyn Spizman serves on the Make-A-Wish Foundation of America's National Advisory Council, which comprises nearly thirty influential celebrities, professional athletes and high-level executives who assist the foundation in raising awareness, increasing funding and granting wishes. Robyn also serves on the Advisory Council of the eWomen's Network Foundation. Robyn has helped hundreds of thousands of viewers save time, money and lots of energy. A self-motivated "Super Mom" and "Super Shopper," she is never at a loss for words or creative ideas for helping consumers be smarter, better and brighter! For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 1-Aug-08 9:30 AM ]]> Fri, 01 Aug 2008 10:30:00 -0400 Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best 6912-10835054 http://www.mefeedia.com/entry/marthas-circle-helps-redefine-concept-of-online-magazine/10835054/
From : Ad Age Video
NEW YORK (AdAge.com) -- "Martha's Circle," the ad network that enables Martha Stewart Living Omnimedia to place clients' ads across a broad swath of websites beyond its own, is helping to redefine the very concept of an online magazine. In this panel discussion, IAB CEO Randy Rothenberg expressed surprise at the sorts of tiny personal websites that actually make up much of Martha's Circle. MSLO president for media Wenda Harris Millard responds. ]]> Thu, 31 Jul 2008 20:16:18 -0400 Martha's Circle Helps Redefine Concept of Online 'Magazine' 6912-10822731 http://www.mefeedia.com/entry/google-ceo-worried-about-decline-of-investigative-reporting/10822731/
From : Ad Age Video
NEW YORK (AdAge.com) -- The declining state of investigation reporting in American newspapers and other traditional media worries Google CEO Eric Schmidt. In his stage appearance at the recent Ad Age Madison & Vine conference, he surprised many with his lament that investigative journalism was fading along with the newspaper industry that once championed it. He cited consistently thin journalism from the long war in Iraq as proof of the problem. ]]> Wed, 30 Jul 2008 19:11:18 -0400 Google CEO Worried About Decline of Investigative Reporting 6912-10809903 http://www.mefeedia.com/entry/google-ceo-responds-to-atlantics-stoopid-cover/10809903/
From : Ad Age Video
NEW YORK (AdAge.com) -- Although he was originally booked to discuss digital entertainment strategies at Ad Age's recent Madison & Vine conference, the first subject Google chairman-CEO Eric Schmidt lit into was Atlantic magazine. The August edition was fronted by a headline screaming the question "Is Google Making Us Stoopid?" Schmidt also discussed the curious new technique Google hopes to use in its fight against copyright infringement. ]]> Tue, 29 Jul 2008 20:58:56 -0400 Google CEO Responds to Atlantic's "Stoopid" Cover 6912-10795765 http://www.mefeedia.com/entry/new-ad-venue-floats-above-new-yorks-central-park/10795765/
From : Ad Age Video
NEW YORK (AdAge.com) -- In it's latest advertising venture, the City of New York has installed a passenger balloon ride in Central Park. The helium-balloon venture charges riders $25 to go aloft and is also selling advertising space on the side of its gas bag. Set up by the Civic Entertainment Group, the balloon ride is a part of the park's 150th anniversary. Ad Age sent reporter Andrew Hampp, who is afraid of heights, to cover the launch. ]]> Mon, 28 Jul 2008 20:21:02 -0400 New Ad Venue Floats Above New York's Central Park