December 2007 - an inflection point for online video. According to comScore, there were more video streams than searches for that month. Here are the numbers:

9.64 billion search queries
10.1 billion video streams

Next up: video advertising to surpass search advertising.

See more in:comscore video, search

Some good news for people who embed videos today - Google/YouTube will be starting a program to deliver AdSense ads around YouTube embeds from select content creators. The BIG news: the revenue will be split three ways between the content creator, Google, and site publishers. More detail on TechCrunch and NewTeeVee.
It will be interesting to […]

Creative sponsorship models are starting to make sense for everyone.
Although big business is ready to cash in on the Web 2.0 video craze, both content creators and advertisers have made it clear that they are waiting for a new approach — one that reaches beyond the constraints of pre-roll or banner ads.
Only those new revenue […]

Rocketboom announced its new sponsorship platform earlier this week.
“It was difficult at first to think about having advertising and how to go about integrating sponsors into the Rocketboom experience,” Baron explains. “I view each video like a football card. As a collectable with sentimental value, a video that I cherish may not seem as […]