First Odeo was sold, bought, sold, then bought again. Now Yahoo Podcasts is shutting down. What is the future of audio podcasting? The market is clearly a video game, but is there a need for audio podcasts and can they be monetized? Our answer is a resounding YES! It is like saying “radio is dead” - which, of course, it is alive and kicking and transforming as well with HD Radio and Sirius/XM. This leads me to the following question:

Why are we still calling it “pod”casting? Why not just call audio “audio” and “video” video? Audio is more than just one device - it is about listening, and the last i checked, music discovery sites are being funded continuously.

Conclusion : we plan to continue to extend both our video AND audio capabilities. Audio travel stories, meditations, learning - all very popular audio programs - will continue to flourish. Video stories, vlogs, shows, and viral videos will, of course, grab the headlines. “All of your media in one place” is still a vision that is extremely attractive - and useful - to users.

See more in:mefeedia, odeo, podcasts, yahoo

This entry was posted on Wednesday, September 26th, 2007 at 11:07 pm and is filed under audio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.