YouTube (and Flash Video) has revolutionized online video - similar to how Netscape (and HTML) revolutionized the Web - making it easy to browse and view what you are looking for. The problem is that the 1st generation video sites such as YouTube are caught up with with what made them successful - the ease and viral nature of flash video - and quality suffers. It is time to move on. We need a 2nd generation. What are the attributes of the 2nd generation of online video:

• Personalized : easy to find, organize, and subscribe to what you want to watch, with the addition of personalized recommendations (such as Netflix and Amazon do for movies and products, respectively).
• Quality Viewer Experience : we aren’t talking about the quality of programming - that depends on what you are looking for - we are talking about the quality of the viewing experience. We need the HD option. We need to not be interrupted for buffering. We need to not have to wait a long time for the video to begin.
• Wherever, Whenever : the video needs to be available online and offline, on the big screen, medium screen, and small screen; in virtual works such as Second Life, in feed readers, in media players, and on devices. Video needs to be able to move about as needed.

The 2nd generation online video networks - such as Mefeedia - bring together quality content and make it available openly to enjoy WHENEVER and WHEREVER you want. With Mefeedia, you can:

• Create your own channel - join Mefeedia and start subscribing to video shows/feeds and favoriting videos - these all create a personal channel, bringing together your favorite videos from any platform and any video sharing site - over 14,000 video sites currently supported on Mefeedia.
• Watch your channel - in Miro, iTunes, or wherever you want. If you use Miro, all of this content is then downloaded to Miro for enjoying offline as well. Get the content on your iPhone or any other mobile device or set top box that supports Media RSS.
• Discover more - continue to discover new videos through your friends and what they are watching, and through our recommendations engine that learns as you go.

The 2nd generation of online video is going to be similar to what Google did to the Web : make it simple, easy, accessible, and fast to find and enjoy what you want to watch (without having to “own” all of the content - imagine if Google had required you to “upload your website” before you got into their search engine!?!). I’m looking forward to the next big step in online video.See more in:2nd generation, flash, hd, mefeedia, online video, quality, youtube

This entry was posted on Tuesday, August 7th, 2007 at 4:10 pm and is filed under Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.