The Skinny On The Vlogosphere’s New Creative Sponsorship Models
Creative sponsorship models are starting to make sense for everyone.
Although big business is ready to cash in on the Web 2.0 video craze, both content creators and advertisers have made it clear that they are waiting for a new approach — one that reaches beyond the constraints of pre-roll or banner ads.
Only those new revenue models able to serve the needs of all interested parties: the audience, the videobloggers, the video hosting sites, and, of course, the advertisers, are likely to survive.
So we’re going to focus on a few of different brand new ad models that have just launched, or are launching this week.
This page will provide an index for posts on these creative sponsorship models.
First up: Rocketboom!
See more in:advertising, rocketboom, sponsorship, vlogosphere
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