Rocketboom announced its new sponsorship platform earlier this week.

“It was difficult at first to think about having advertising and how to go about integrating sponsors into the Rocketboom experience,” Baron explains. “I view each video like a football card. As a collectable with sentimental value, a video that I cherish may not seem as great to me once its wrapped up with an advertisement. I probably wouldn’t want to add that to my collection.”

Another important consideration for most videobloggers is for the advertising to take place in a non-intrusive fashion, and one that won’t have a negative effect on their audience’s overall experience. “To some, adding a pre-reel to their podcast might seem like putting a big logo advertisement over the top of an artist’s sculpture.”

For Rocketboom, and other videopodcasters hoping to generate some revenue from their creations, the trick is to find a way to strike a balance between allowing sponsorships to exist while still maintaining the integrity of their content. “It took a bit longer for us to be able to figure out a more creative type of ad model that would be most effective for our advertisers without having any side effects that could be unpleasant for our audience.”

The resulting model combined the Rocketboom team’s own personal sensitivities to adversiting with the hope of maintaining the integrity of the show’s information.

“Ours came to be this way because it was sort of suggested by our format. Things just kept pointing at this model; The way our story links fit in, the way our sponsorship blog page works, it might not work right for another show’s environment, but we think it’s going to work great for us.”

Baron’s advice for independent vloggers: “Look to see if there’s some kind of creative model that fits your site well.”

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